Ever wondered how a clinical laboratory could transition into a direct-to-consumer giant amidst a global pandemic? Join us as we chat with Alan Brock, the dynamic CEO of Better Life Science, who reveals his inspiring journey from healthcare professional to leading an innovative lab testing company. Alan shares how his team adapted during COVID-19, creating a variety of accessible health diagnostics, including a cutting-edge food allergy test influenced by his daughter's health and a highly accurate Lyme disease test developed after a personal scare with his wife.

Alan also candidly discusses the hurdles Better Life Science faced in gaining market visibility, especially on competitive platforms like Amazon and Walmart.com. He opens up about his passion for Georgia football, his love for the outdoors, and his past experiences coaching. We also touch on exciting future projects, including a groundbreaking breast cancer screening genetic test in collaboration with Clemson University. Tune in to discover how Better Life Science is empowering individuals to take control of their health and what lies ahead for this pioneering company.

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